CHEVY CRUZE INSTALL

An exploration of interactive technology that featured a prime example of second surface vinyl installation (inside; back of glass) in which graphics were applied around a series of touch screens that urged you to accept an invitation to boogie with a simulated Chevy Cruze. The project consisted of a site survey where Icon Image took measurements and photos of five large windows and submitted the data to the graphic company who designed and produced the graphics. A professional scaffolding company was hired to erect a 30-foot scaffold in order for us to reach the top portion of the massive windows. When the installation was completed, we where faced with rousing techno music and illuminated screens with flashes of “Can you outdance the Chevy Cruze Eco?” We definitely took that challenge…and would do it again including the installation!